Sales Capability Audit


The Sales Capability Audit has four steps – Current State, Vision, Gap and a Prioritised Action Plan.

M101 conducts a Sales Capability Audit by reviewing sales materials, sales and marketing processes, conducting interviews with key personnel and in field observation of the selling process. It covers:

  • Market, Customers and CompetitionSales Capability Audit.png
  • Sales Strategy
  • Sales Process
  • Sales Enablement Systems and Infrastructure
  • Communication Materials
  • Planning (Territory, Account, Opportunity and Call)
  • Pipeline Management
  • Skills and knowledge

The final report includes a prioritised action plan that gives you a clear understanding of where you are now and the gaps in your sales capability that will make it difficult to achieve your goals.